SEO即搜索引擎優(yōu)化，UEO即UserExperienceOptimization的縮寫，即用戶體驗優(yōu)化，這兩者到底有什么關(guān)系呢？筆者根據(jù)自己5年的SEO行業(yè)經(jīng)驗，談一下自己的看法。站在百度角度看，在網(wǎng)站優(yōu)化中，SEO只是手段之一，UEO是目的，UEO的目標即網(wǎng)站建設(shè)最佳化。
SEO is search engine optimization, UEO is the abbreviation of UserExperienceOptimization, namely the user experience optimization, and both are exactly what relation? According to the level 5 years industry experience of SEO, talk about their own opinions. Standing in baidu perspective, in website optimization, SEO just means one, UEO is the goal, and UEO's goal of website optimization.

1、SEO只是網(wǎng)站優(yōu)化手段(SEO just website optimization method)

SEO為站長朋友所熟知，在這里不做過多解釋。筆者在5年的SEO經(jīng)歷中，發(fā)現(xiàn)有的站長朋友過分依賴SEO，筆者認為SEO只是網(wǎng)站優(yōu)化的一種手段，而網(wǎng)站優(yōu)化只是網(wǎng)站運營的一個過程。過度SEO被百度懲罰的例子，知名的站長網(wǎng)站Chinaz、A5已經(jīng)有很多。從百度角度考慮一下，百度是搜索引擎，它希望用戶能在上面找到有價值且體驗好的內(nèi)容，這是百度存在的價值。只要抓住這一點，網(wǎng)站就有明確的優(yōu)化方向，即增加有用的內(nèi)容，增加用戶體驗度。
SEO webmaster friends for known here don't make much explanation. The author in 5 years experience of SEO and found some webmaster friends relying too much on SEO, the author thinks that SEO is just a means of site optimization, and the website optimization just website operation of a process. Excessive SEO is baidu examples of punishment, famous adsense website Chinaz, A5 is a lot. From baidu Angle consideration, baidu's search engine, it can find out in hope the user experience value and good content, this is baidu the value of existence. Want to hold it, the site has clear optimization direction, that to increase the content of the useful, increase the degree of the user experience.

2、UEO是SEO的最終目的(UEO SEO is the ultimate goal)

UEO即以提高用戶體驗度為原則，改善網(wǎng)站功能、結(jié)構(gòu)、操作、視覺等，從而黏住訪客，提高網(wǎng)站訪問量。百度要求網(wǎng)站要提高用戶體驗度，我們也要迎合百度這種要求，也就要做好UEO。站在百度的角度看，我們進行SEO的目的就應(yīng)該是UEO，只有方向正確了，百度才會更加青睞我們的網(wǎng)站。筆者進行UEO的網(wǎng)站，在實施3個月后，網(wǎng)站的收錄量和訪問量都有大幅提升，在沒有刻意發(fā)一個外鏈的情況下，外鏈數(shù)兩周增長了3000萬。SEO要以UEO為目標，這樣就不用擔(dān)心搜素引擎懲罰，網(wǎng)站也會進入良性發(fā)展階段。
UEO namely to enhance the user experience degrees for the principle, structure, function, improve website operation, vision, and stick to visitors, to improve the site traffic. Baidu requirements to enhance the user experience of website, we also have to cater to baidu this request, will also make UEO. Standing in baidu's point of view, we are the purpose of SEO should be UEO, only the correct direction, baidu will be more popular with our website. The UEO website, in the implementation of after 3 months, the amount collected and traffic of web site have dramatically, in not trying to send a chain of the situation, the chain number two 30 million increasing. SEO to UEO as the goal, this will not have to worry about search engine punishment, the website will also enter the positive development stage.

3、UEO的目標即網(wǎng)站最佳化(UEO's goal of website optimization)

筆者認為，要做好UEO必須從網(wǎng)站的各個方面考慮，比如訪問速度、內(nèi)容的價值、頁面的美觀、功能的易用、導(dǎo)航的清晰易、注冊的方便快捷等。在做UEO時必須完全站在訪客的角度上考慮，不要把自己當(dāng)做設(shè)計者，你就能發(fā)現(xiàn)很多決定UEO的成敗的細節(jié)問題。UEO做好了，你就跟百度有了統(tǒng)一目標，百度也會更青睞你的網(wǎng)站。這是一個良性循環(huán)的過程，筆者的網(wǎng)站就正在走這條路，通過UEO建立符合百度要求的最佳化網(wǎng)站。
In my opinion, to do UEO must from all aspects of the web site to consider, for example, the value of access speed content, page of the beautiful, function of the ease of use, the navigation clear and easy to, registered the convenient and quick, etc. In UEO do must be completely stood in the Angle of visitors on consideration, not as a designer, you can find a lot of UEO decided to the success or failure of the detail. UEO ready, you're a unified goal baidu, baidu may also be more favour of your website. This is a virtuous cycle of the process, the author's web site is go this way, through the UEO establishment conforms to the requirements of the baidu optimal website.

SEO、UEO這些概念，是眾多站長在不斷實踐總結(jié)的基礎(chǔ)上提出來的。在網(wǎng)站優(yōu)化過程中，很多問題站在百度的角度想一下，就會迎刃而解，換個角度看SEO、UEO你的理解就會不一樣。
SEO, UEO these concepts, is the practice in many webmaster continuously put forward on the basis of. In the website optimization process, a lot of problems standing in the Angle of baidu to think of it, can be solved, a different perspective, UEO SEO your understanding would be different.
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