在網(wǎng)站營(yíng)銷中起到重要的作用。經(jīng)常有人問(wèn)，同樣是試圖通過(guò)建設(shè)網(wǎng)站打通網(wǎng)絡(luò)營(yíng)銷道路，為什么有些企業(yè)接電話接到手軟，有些企業(yè)網(wǎng)站建設(shè)完成上線后卻遲遲無(wú)人問(wèn)津呢？作為多年專業(yè)經(jīng)驗(yàn)的北京網(wǎng)站建設(shè)團(tuán)隊(duì)，企業(yè)網(wǎng)站現(xiàn)狀共同點(diǎn)進(jìn)行一個(gè)初步分析：
In web marketing play an important role. People often ask, is also trying to get through the construction site network marketing road, why some enterprise answer the phone to give up, some enterprise website construction completed online actually slowly go unattended after? As many years of professional experience of Beijing's website construction team, the enterprise website present situation in common for a preliminary analysis:

體現(xiàn)企業(yè)形象的網(wǎng)站形象頁(yè)：很多企業(yè)網(wǎng)站都使用網(wǎng)站形象頁(yè)，可以更好體現(xiàn)企業(yè)形象。可形象頁(yè)一般沒(méi)有變動(dòng)，從網(wǎng)站優(yōu)化方面考慮，抓取蜘蛛到達(dá)首頁(yè)后，發(fā)現(xiàn)并沒(méi)有更新或變動(dòng)，就不再向下爬行，而是原路返回，表示網(wǎng)站沒(méi)有更新。即使網(wǎng)站信息天天更新也無(wú)濟(jì)于事。所以靈動(dòng)網(wǎng)絡(luò)也不建議使用形象頁(yè)，更不建議使用Flash制作網(wǎng)站形象首頁(yè)。
The image of the enterprise reflects the website image page: a lot of enterprise web sites use website image page, can better reflect enterprise image. Can image page generally no change from web optimization into consideration, grab a spider arrived after the home page, found and no update or change, it is no longer crawl down, but came back and said no update web site. Even if the website information update every day also of no help. So clever network are not recommended image page, more do not suggest using Flash making web image home page.

網(wǎng)站的類型，網(wǎng)站有哪幾種，常說(shuō)的靜態(tài)網(wǎng)站和動(dòng)態(tài)網(wǎng)站分別是什么？
The type of website, which a few kinds there are web site, often say static and dynamic web site respectively What?

經(jīng)常有客戶在電話中問(wèn)道“做一個(gè)公司網(wǎng)站多少錢”，如此大的一個(gè)概念，我們只能逐步介紹網(wǎng)站建設(shè)業(yè)務(wù)，從而確定客戶最終的需求才能報(bào)價(jià)，因?yàn)榫W(wǎng)站基本上是按照頁(yè)面設(shè)計(jì)和功能兩大塊來(lái)收費(fèi)的，而網(wǎng)站又分為動(dòng)態(tài)網(wǎng)站和靜態(tài)網(wǎng)站兩大類。
Often have customers on phone asked "do a company website how many money", so big a concept, we can only gradually introduce website construction business, so as to determine the final demand can offer customers, because website is basically according to page two chunk of design and function to collect fees, and the website and dynamic and static web site is divided into two categories.

靜態(tài)網(wǎng)站：靜態(tài)網(wǎng)站是指采用html語(yǔ)言編輯的網(wǎng)站，不帶數(shù)據(jù)庫(kù)，網(wǎng)站建設(shè)之后，用戶自己無(wú)法修改網(wǎng)站內(nèi)容，只能通過(guò)其他網(wǎng)頁(yè)制作軟件編輯好用ftp傳輸軟件上傳到服務(wù)器上，所以靜態(tài)網(wǎng)站首先是適合那些網(wǎng)站不需要經(jīng)常更新的用戶，因?yàn)榫S護(hù)起來(lái)十分麻煩。
Static web site: static web site is refers to using HTML editor of the web site, do not take the database, website construction after, user can't modify your content, can only through the other web pages with FTP software editing software to the server transmission, so static web site is suitable for the first site doesn't need often update user, because maintenance up very trouble.

動(dòng)態(tài)網(wǎng)站：動(dòng)態(tài)網(wǎng)站并不是網(wǎng)站上有動(dòng)畫和其他一些動(dòng)的元素，而是指網(wǎng)站內(nèi)容和數(shù)據(jù)庫(kù)連接起來(lái)，網(wǎng)站建設(shè)公司會(huì)制作出一套網(wǎng)站管理后臺(tái)，方便用戶日常進(jìn)行內(nèi)容更新，比如發(fā)布信息，更新產(chǎn)品等，只要能上網(wǎng)，不需要安裝任何軟件，就可以方便，快速的管理網(wǎng)站，所以動(dòng)態(tài)網(wǎng)站受到了很大的歡迎，目前大部分網(wǎng)站都是動(dòng)態(tài)網(wǎng)站，由于靜態(tài)網(wǎng)站瀏覽速度快，又利于搜索引擎收錄，所以也有許多采用動(dòng)靜態(tài)結(jié)合的方式建網(wǎng)站。
Dynamic web site: dynamic web site and not websites with animation and some other dynamic elements, but that a site content and database connected, website construction company will produce a set of web site management background, the convenient user daily update contents, such as release information, and updates the product and so on, as long as you can get to the Internet, do not need to install any software, it can be convenient, fast of site management, so the dynamic web site by a welcome, at present most web sites are dynamic web site, because the static web site visit speed, and to websites, so there is a lot of the combination of the way the dynamic and static website built.

動(dòng)態(tài)網(wǎng)站制作一般采用的開發(fā)語(yǔ)言有：asp、php、asp.net、jsp；數(shù)據(jù)庫(kù)有以下幾種：access、mssql server、mysql、oracle、其中前三種數(shù)據(jù)庫(kù)用的最多，access數(shù)據(jù)庫(kù)是小型的數(shù)據(jù)庫(kù)，適用于網(wǎng)站內(nèi)容不多的用戶，而一般虛擬主機(jī)都免費(fèi)支持access數(shù)據(jù)庫(kù)。
Dynamic website production general use of the development of the language has: asp, PHP, asp.net, JSP; The database has the following kinds: access, MSSQL server, mysql, oracle, the top three kind of database use most, the access database is small database, applicable to the web site of the few users, and general virtual host support free access database.

網(wǎng)站logo以及圖片沒(méi)有加上Alt標(biāo)簽：在百度關(guān)于網(wǎng)站優(yōu)化的相關(guān)解釋中，介紹說(shuō)圖片和Flash是抓取蜘蛛不能識(shí)別的。會(huì)有朋友說(shuō)，搜索引擎有提供圖片搜索，既然不能識(shí)別，又是如何搜索呢？當(dāng)然是通過(guò)圖片的Alt標(biāo)簽。Alt標(biāo)簽的作用是對(duì)圖片進(jìn)行介紹，就像一張名片一樣，告訴搜索引擎這張圖片是什么內(nèi)容。在W3C標(biāo)準(zhǔn)中，也建議網(wǎng)站建設(shè)過(guò)程中，將圖片都設(shè)置上Alt標(biāo)簽，這樣也適合UEO。
Web site and not add pictures logo Alt tag: in baidu website optimization about the relevant interpretation, introduced said pictures and Flash is grasping the spider can't identify. A friend said, search engine offer image search, since can't identify, and how to search? Of course is through the pictures of Alt tag. The role of Alt tag is introduced images, like a piece of calling card, tell the search engine is this picture of what content. In the W3C standards, also suggested that the website construction process, the images are set on Alt tag, so also suitable for UEO.

網(wǎng)站內(nèi)容百年不變：網(wǎng)站建設(shè)完成上傳后，就算完成任務(wù)了嗎？我見(jiàn)過(guò)很多企業(yè)網(wǎng)站從始至終，內(nèi)容就沒(méi)有發(fā)生過(guò)變化。我經(jīng)常和我的客戶講，網(wǎng)站就像一個(gè)嬰兒，我們應(yīng)該經(jīng)常喂飯給他，給他營(yíng)養(yǎng)，這樣才能長(zhǎng)大**。網(wǎng)站一塵不變，不但不能增加企業(yè)形象和知名度，還會(huì)給企業(yè)扯后腿！
Web site one hundred constant: website construction finished uploading, even if the job done? I've seen a lot of enterprise web site from beginning to end, content is not changed much. I often and my clients, the website is like a baby, we should often fed to him, to give him nutrition, so that they can grow up * *. Web site a dust unchanged, not only do not increase the enterprise image and reputation, still can give a reminder about enterprise!

合理使用網(wǎng)站統(tǒng)計(jì)工具事半功倍：網(wǎng)站流量統(tǒng)計(jì)工具是任何一個(gè)網(wǎng)站建設(shè)必備工具之一。根據(jù)統(tǒng)計(jì)結(jié)果分析和總結(jié)，適當(dāng)調(diào)整網(wǎng)站，將網(wǎng)站最好的一面展示在客戶面前。但是現(xiàn)在很多企業(yè)網(wǎng)站都忽略了這一點(diǎn)。
Reasonable use of the site with the statistical tools: website traffic statistical tools is any one website construction is one of necessary tools. According to the statistics result analysis and summary, and adjust the website, will be the best show on site before the customers. But now many enterprise web site ignore it.

使用大篇幅Flash作為網(wǎng)站設(shè)計(jì)主要元素：將Flash做為網(wǎng)站設(shè)計(jì)的主要元素，利弊相當(dāng)明顯。不得不承認(rèn)，F(xiàn)lash網(wǎng)站好看，能夠提高企業(yè)形象。尤其是服裝、美容、化妝品等行業(yè)。但是Flash不一定能夠體現(xiàn)出更多具有價(jià)值的信息，最重要的是，搜索引擎的抓取蜘蛛目前并不能識(shí)別Flash。所以，靈動(dòng)網(wǎng)絡(luò)建站的時(shí)候，并不建議把Flash做為網(wǎng)站設(shè)計(jì)的主要元素。
Use space bigger Flash as a web design main elements: will Flash as a web site the design of the main elements, the pros and cons of quite obvious. Had to admit, Flash web good-looking, can enhance the enterprise image. Especially garments, beauty, cosmetics, etc. But Flash not able to reflect more valuable information, the most important is, search engine spiders now grab cannot recognize Flash. So, clever the establishment of the network, not suggested that the Flash as a web site the design of the main elements.

我們每天都會(huì)收到人們發(fā)來(lái)的商務(wù)電子郵件，許多郵件寫得就象10歲小孩的作品：錯(cuò)別字連篇，語(yǔ)法錯(cuò)誤，格式混亂，難以閱讀……每個(gè)人都會(huì)犯錯(cuò)誤，所謂人無(wú)完人嘛，但這并不是你犯錯(cuò)誤的借口。別忘了，這是你留給別人的第一印象。
We received every day from people of business E-mail, many mail to write like 10 years old children work: wrong character English, grammar mistakes, format chaos, hard to read... Every man is liable to error, the so-called: nobody's perfect, but this is not an excuse you make a mistake. Don't forget, this is your first impression of the left to others.

網(wǎng)站建設(shè)者沒(méi)有建立起很好的用戶電子郵件組如果你沒(méi)有通過(guò)電子郵件組與你的客戶及潛在客戶保持聯(lián)系的話，你實(shí)際上是在把鈔票當(dāng)廢紙扔。同時(shí)采取采用不適當(dāng)?shù)膹V告手段也許有人說(shuō)過(guò)，發(fā)送垃圾郵件是在網(wǎng)上做生意在好辦法。但這是極大的一個(gè)誤區(qū)。如果你能舉出一個(gè)通過(guò)垃圾郵件賺到錢的例子，我可以給你舉出10個(gè)通過(guò)正規(guī)途徑賺得更多的例子。你完全沒(méi)有必要發(fā)那些讓人討厭的垃圾郵件。有那么多做在線廣告的方式，為什么一定要用那些起反作用的方式呢？如果你考慮的是長(zhǎng)久之計(jì)，請(qǐng)不要使用垃圾郵件。忘記了營(yíng)銷是成功的關(guān)鍵如果你不告訴別人，即使你的產(chǎn)品是世界上最好的，你也賣不出去。沒(méi)有廣告就沒(méi)有潛在客戶，沒(méi)有潛在客戶就無(wú)法銷售，這看上去是最普通的常識(shí)，但也是最普遍的誤區(qū)。要想在生意上獲得成功，首先，建立一個(gè)可靠的商業(yè)模式，除非你的產(chǎn)品或服務(wù)被證明是有價(jià)值的，并且你的銷售方式可能使你獲利。不要在無(wú)用的東西上浪費(fèi)時(shí)間，試探是很重要的。再者當(dāng)你建立起可靠的商業(yè)模式以后，你就應(yīng)該將精力集中在推廣方面。營(yíng)銷是商務(wù)的血液。如果你每次能賺1塊錢的話，那你只需要找到10萬(wàn)個(gè)客戶就能賺10萬(wàn)了。想不努力就能發(fā)財(cái)無(wú)論是網(wǎng)上還是網(wǎng)下，都能賺到錢，但你必須要付出勞動(dòng)。如果有人說(shuō)要教你一種無(wú)需努力就能賺錢的方法，趕快跑吧，越快越好。想一夜暴富的心理在網(wǎng)上似乎特別流行。但事實(shí)是沒(méi)有任何一個(gè)普通人能辦到這點(diǎn)。“世上沒(méi)有免費(fèi)的午餐”！在網(wǎng)上賺錢沒(méi)有秘密，只要努力一些，堅(jiān)持一點(diǎn)，任何人都能獲得想要的成功。不理解互聯(lián)網(wǎng)的真正威力互聯(lián)網(wǎng)是一個(gè)交流工具，這也是互聯(lián)網(wǎng)生存的根本。你可以最大限度地利用它。
Website builder not been established very good user E-mail groups if you didn't pass email groups and your customers and potential customers to stay connected words, you are actually in the bill to throw when waste paper. At the same time take the appropriate advertising means not perhaps someone said, send spam is doing business on the Internet in the good method. But this is a great mistake. If you can give a junk mail make money through the example I can quote you 10 through the normal way to earn more examples. You did not need to send those annoying spam. There are so many online advertising way, why must use the backlash of way? If you're thinking about a long-term strategy, please do not use junk mail. Forget the marketing is the key to success if you don't tell someone, even if your product is the best in the world, you also don't sell. Without advertising is no potential customers, no potential customers can't sales, it seems is the most common sense, but also is the most common pitfalls. To want to be a success in business, first of all, establishing a reliable business model, unless your product or service is proved to be valuable, and you sales could make you a profit. Don't waste time on useless things, test is very important. Moreover when you build reliable business model later, you should be focused on promotion. Marketing is the business of the blood. If you can make each $1 of words, that you only need to find the 100000 customers can make 100000....... Don't think efforts to get rich whether online or offline, can make money, but you have to pay a labor. If someone says to want to teach you a effort can make money of method, run it, the sooner the better. Want to coin money overnight in the mind of the Internet seems to be particularly popular. But the fact is no ordinary people can do that. "There is no free lunch!" In making money online is no secret, as long as effort some, adhere to the point, anybody can get want to success. Do not understand the Internet the true power of the Internet is a communication tool, this also is the Internet the basic survival. You can maximize the use of it.

首頁(yè)Banner部分可讀信息太少：很多企業(yè)花錢去其他知名網(wǎng)站買廣告位做廣告或者做推廣，卻忽略自己網(wǎng)站中最明顯的廣告位設(shè)置。大部分企業(yè)將企業(yè)的口號(hào)、理念等信息做在Banner里，這樣的方式并不是不可。從用戶體驗(yàn)方面來(lái)考慮，客戶進(jìn)入網(wǎng)站首先關(guān)心的是你公司是否有客戶需要的產(chǎn)品，確定有合適的產(chǎn)品以后，才會(huì)去考慮如售后服務(wù)等其他方面。何不將企業(yè)的主打產(chǎn)品稍加修飾，放置在Banner部分，然后加上產(chǎn)品鏈接。這樣一來(lái)，客戶進(jìn)入網(wǎng)站，就可以很方便的找到想要的產(chǎn)品了。
Home page Banner part can be read information is too little: many enterprise spending money to other famous website to buy advertising a advertising or promotion, but ignore their site in the most obvious advertising a set. Most of the enterprise will be the slogan of the concept of enterprise, information on Banner, not this way. From the user experience to consider, customers to access the site first concern is whether you have the customer need of company products, to make sure that there is a suitable product later, would go to consider such as after-sales service and other aspects. Why don't you will be the main products slightly modified enterprise and placed in Banner part, then add products links. This way, the customer to access the site, they can easily find want products.

網(wǎng)站標(biāo)題只有企業(yè)名稱：很多企業(yè)已經(jīng)意識(shí)到網(wǎng)站優(yōu)化的重要性，提出在網(wǎng)站制作過(guò)程中考慮網(wǎng)站優(yōu)化，可網(wǎng)站的標(biāo)題卻只寫企業(yè)名稱。當(dāng)然，這樣的要求很明顯，就是希望客戶能夠方便的找到企業(yè)的網(wǎng)站。可除了大企業(yè)之外，有多少人會(huì)去搜索公司的名稱呢？在百度給出的官方解釋中就提到了，title（即網(wǎng)站標(biāo)題）對(duì)網(wǎng)站優(yōu)化有著舉足輕重的作用。所以靈動(dòng)網(wǎng)絡(luò)一般建議在網(wǎng)站標(biāo)題中合理布置企業(yè)核心產(chǎn)品的關(guān)鍵詞。網(wǎng)站關(guān)鍵字選擇，不能太過(guò)于貪心，選擇過(guò)于熱門的關(guān)鍵字或者過(guò)分追求關(guān)鍵字密度只會(huì)把自己帶入誤區(qū)，深陷無(wú)法排名的苦海之中。網(wǎng)站建設(shè)者不能高效率地管理電子郵件你與客戶及潛在客戶之間的電子郵件交流既能讓你成功，也能讓你失敗。你很難有機(jī)會(huì)單獨(dú)與他們交流并給他們留下印象，抓住這種機(jī)會(huì)很重要。
Website title only enterprise name: a lot of enterprise have realized the importance of web site optimization, and puts forward the process of making web sites to consider site optimization, the title of the website but only write enterprise name. Of course, the demand is very obvious, is hope customers can easily find enterprise web site. But in addition to large enterprise besides, how many people will go to the search company's name? The official explanation given in baidu in mentioned that the title (i.e. web site title) on the site optimization has a pivotal role. So clever network generally recommend that in the website in the title of reasonable decorate enterprise core product key words. Web site key word choice, cannot too too greedy, choose too popular key word or seeking too much keyword density will only make yourself into the error, deep in the ranking of water can't. Site builders can not efficiently manage email you with customers and potential customers the E-mail exchange between both can let you success, also can let you to fail. It's hard for you to have the opportunity to communicate with them alone and impress, seize this opportunity is very important.

互聯(lián)網(wǎng)是信息資源的寶藏，學(xué)會(huì)使用搜索引擎查找任何你需要的資料。
The Internet is the treasure of information resources, and learn to use any search engine from the information you need.

簡(jiǎn)單地說(shuō)，互聯(lián)網(wǎng)讓人們更有效地進(jìn)行交流。做生意是與人打交道，只要融入其中，你就能感受到世界變化的脈搏。
Say simply, the Internet allows people to communicate more effectively. Are in business with people, as long as is blended in among them, you can feel the pulse of the world changes.

本文發(fā)布于北京網(wǎng)站建設(shè)公司尚品中國(guó)http://m.cainuancn.cn/