經(jīng)過(guò)2012年的百度大調(diào)整以及整個(gè)互聯(lián)網(wǎng)格局特別是電商格局的變化，我們的網(wǎng)站建設(shè)在2012年似乎成了一個(gè)分水嶺，過(guò)去簡(jiǎn)單追求表現(xiàn)形式上的美觀好看以及內(nèi)容上的豐富多樣不再是北京網(wǎng)站建設(shè)的潮流及宗旨，在2013年里，我們的網(wǎng)站建設(shè)將更傾向與一個(gè)實(shí)用性與用戶體驗(yàn)度的提高。那么讓我們來(lái)分析一下，2013年的網(wǎng)站建設(shè)又有哪些特點(diǎn)。
After Baidu adjustment in 2012 as well as the pattern of the Internet especially change business pattern, our websites in 2012 seems to have become a watershed, the past simple pursuit of the beauty and the rich content is no longer a trend and aim of Beijing website construction, in 2013, our websites will tend to improve with a usability and user experience. So let us look at the construction site in 2013, what are the characteristics of.

網(wǎng)站建設(shè)追求用戶體驗(yàn)至上
Website user experience is the pursuit of

這一點(diǎn)估計(jì)是各大站長(zhǎng)在2012年的百度起起伏伏中所感受最多的了。2012年，百度不斷的降權(quán)，K站，調(diào)整排名等，有時(shí)候甚至一覺(jué)起來(lái)，便發(fā)覺(jué)網(wǎng)站被K或者降權(quán)了。而使用各種站長(zhǎng)工具等各種檢測(cè)都查不出來(lái)原因，那么估計(jì)就是敗在這一點(diǎn)上了。因用戶體驗(yàn)度不好而被降權(quán)或者被K估計(jì)也是各大站長(zhǎng)在2012的網(wǎng)站維護(hù)中最為郁悶的事情了，雖然網(wǎng)站建設(shè)要以用戶體驗(yàn)為核心這個(gè)宗旨一直都在，但是一直不被給予足夠的重視，這也是百度給各大站長(zhǎng)的一個(gè)血淋淋的教訓(xùn)，2013年我們的網(wǎng)站建設(shè)必須以用戶體驗(yàn)為核心，從網(wǎng)站建設(shè)、內(nèi)容發(fā)布、外鏈建設(shè)等方面來(lái)綜合提高我們網(wǎng)站的用戶體驗(yàn)度。
This estimate is the webmaster in 2012, baidu ups and downs in the feelings of most of the. In 2012, baidu continues to drop right, K station, adjusting the ranking, sometimes even wake up, found that the site is K or drop right. And the use of various webmaster tools, all kinds of detection are not check out the reason, then the estimate is lost at this point. Because the user experience is not good and is down right or be K estimation is the webmaster at the 2012 site maintenance is the most depressing thing, although the construction site to user experience as the core of this aim has always been there, but has not been given enough attention, which is a bloody lesson to the Baidu in the 2013, our website construction must be based on the user experience as the core, from the website construction, content distribution, the chain construction to improve our web site user experience.

引導(dǎo)頁(yè)不如你想象的那般美好
The introductory pages as you imagine so good

這個(gè)恐怕是很多網(wǎng)站建設(shè)公司最為頭疼的事情了。許多客戶在做一個(gè)網(wǎng)站，特別是當(dāng)要做一個(gè)比較專業(yè)或者品牌型的網(wǎng)站的時(shí)候，總會(huì)要求在網(wǎng)站前面放一個(gè)開(kāi)機(jī)動(dòng)畫(huà)，也就是我們所說(shuō)的引導(dǎo)頁(yè)。通過(guò)引導(dǎo)頁(yè)再到達(dá)網(wǎng)站真正的首頁(yè)。通常來(lái)說(shuō)，引導(dǎo)頁(yè)會(huì)做成動(dòng)畫(huà)形式，放置漂亮的圖片，一些精選的簡(jiǎn)潔的廣州網(wǎng)站建設(shè)公司理念、經(jīng)營(yíng)產(chǎn)品種類等。很多客戶都覺(jué)得一個(gè)引導(dǎo)頁(yè)不但使整個(gè)網(wǎng)站如那個(gè)“千呼萬(wàn)喚始出來(lái)”的琵琶女一樣，高貴，漂亮，誘人，能夠讓人從簡(jiǎn)單的一瞥就能夠了解得到整個(gè)企業(yè)的理念，產(chǎn)品種類等，但是對(duì)于真正的公司展示、產(chǎn)品介紹等卻仍舊是“猶抱琵琶半遮面”。這一種委婉曲折的情結(jié)的確適合中國(guó)人的性格，但卻不知這個(gè)引導(dǎo)頁(yè)恰恰就像是那個(gè)扭著肥碩的身體擋在美食前面非要先跳一個(gè)舞唱一首歌告訴客人這些美食的滋味一樣，不但不受歡迎，甚至?xí)鹩脩舻姆锤小?br />This is perhaps the most difficult thing for many website construction company. Many customers to do a website, especially when to do a more professional or brand site, always in front of a boot animation website, which is what we call the guidance page. Through the guide page to real website home page. Generally speaking, the introductory pages will be placed into animation, beautiful pictures, a concise Guangzhou website construction company philosophy, management category. Many customers feel a guide page not only so that the entire site as the " time and again beginning out " Pipa woman, noble, beautiful, attractive, can let a person from a simple glance to understand the business philosophy, product category, but for a real company shows, product introduction, but is still " partly-veiled ". This kind of tactful complex is suitable for Chinese character, but not the page just like the twisted stout body block in front of food not to jump a dance and sing a song to tell the guest the food taste, not only popular, even will cause the user antipathy.

網(wǎng)站建設(shè)從優(yōu)化的角度出發(fā)
Website construction from the viewpoint of optimization

這一點(diǎn)應(yīng)該要先問(wèn)問(wèn)我們建一個(gè)網(wǎng)站的目的是什么。為了向客戶展示自己，為了拓寬我們的銷售渠道，幫助公司的品牌樹(shù)立等。或許答案有很多很多，有些甚至只是覺(jué)得經(jīng)常使用的一些網(wǎng)站在某些方面無(wú)法達(dá)到自己的要求，于是要根據(jù)自己的意愿去做一個(gè)完全符合自己的要求的網(wǎng)站。無(wú)論出于什么樣的建站目的，我們的網(wǎng)站，都需要有用戶，否則就將形同虛設(shè)。而要被更多的用戶所悉知，離不開(kāi)搜索引擎的收錄，也就是我們經(jīng)常說(shuō)的網(wǎng)站優(yōu)化。
What is this point should be to ask us to build a website to. In order to show myself to the customer, in order to expand our sales channels, to help the company's brand building. The answer may have many, some even just think some websites use often cannot reach their requirements in some ways, so to do a fully comply with the requirements of the website according to their own will. For whatever purpose, our website, need to have the user, otherwise it will be useless. To be more user know, inseparable from the search engine included, is what we often say site optimization.

在2012年的網(wǎng)站優(yōu)化中，大多人都遵從著“內(nèi)容為皇，外鏈為王”的宗旨來(lái)做優(yōu)化，但經(jīng)過(guò)2012年的百度大變革后，這個(gè)宗旨雖然不變，但是卻衍生出了更多的內(nèi)容。譬如說(shuō)網(wǎng)站的內(nèi)部鏈接是否合理，是否沒(méi)有死鏈適合蜘蛛爬行，是否有設(shè)置網(wǎng)站地圖，甚至于網(wǎng)站圖片的質(zhì)量?jī)?yōu)劣等都會(huì)影響到我們的網(wǎng)站優(yōu)化，其外還有很多如友鏈會(huì)對(duì)我們的網(wǎng)站排名及權(quán)重有著直接的影響，外鏈的數(shù)量多少、質(zhì)量的優(yōu)劣、網(wǎng)站跳出率、PV轉(zhuǎn)化率等均成了網(wǎng)站優(yōu)化的綜合考慮因素。沒(méi)有優(yōu)化，搜索引擎就無(wú)法搜索到我們的網(wǎng)站及網(wǎng)站的內(nèi)容，排名也無(wú)法靠前，對(duì)于依靠網(wǎng)絡(luò)進(jìn)行推廣營(yíng)銷的網(wǎng)站的影響將會(huì)特別的大。可以說(shuō)，網(wǎng)站優(yōu)化在未來(lái)的網(wǎng)站建設(shè)中依然會(huì)占據(jù)著重要的一部分。
In 2012 the website optimization, most people follow the " content is king, the chain for the king " the purpose to do optimization, but after Baidu big change in 2012, although the purpose of invariant, but led to more content. For example, the website of the internal links is reasonable, whether or not the death for the spider crawling, have set the site map, even on the website picture quality will affect our website optimization, then there are many will have a direct impact on our website ranking and weight such as friends of the chain, the chain number, quality, website jump out rate, the conversion rate of PV are the comprehensive consideration of the site optimization factor. No optimization, search engine will not be able to search to the site and our website content, ranking is not in front, to rely on the network marketing promotion of the site will be particularly large. Can say, site optimization in the website construction in the future will still occupy an important part.

其實(shí)新年的網(wǎng)站建設(shè)要注意的地方還很多，筆者在此只列出了最重要的幾點(diǎn)，希望各大站長(zhǎng)在進(jìn)行網(wǎng)站建設(shè)的時(shí)候首先考慮好網(wǎng)站建設(shè)的目的，從長(zhǎng)遠(yuǎn)的角度出發(fā)去做網(wǎng)站。
In fact, the website construction of the new year to the attention of a lot of places, the author lists only the most important points, hope that the webmaster first consider the purpose of the website construction in the website construction, start to do from a long-term point of view.